Why Fractional?

I’ve had great success working with start-ups and individuals meeting their creative needs as evidenced by my portfolio. I’m always looking for ways to challenge myself creatively, seeking opportunities that will stretch all of my capabilities, while helping really getting to know my clients, in a way that will be able to provide a quality of service I’m providing than ever before. With that being said, desiring to break into the fractional space has become the next goal for me and my future clients.

As I transition my services over to fractional brand design that includes a rare combination with graphic design, web design, and social media services, it aligns with offering a flexible, cost-effective solution for my clients seeking design expertise on intermediate engagement periods without the long-term commitment of a full-time hire. Many small and even mid-sized companies do not have the budget for full time graphic/web designer and social media manager, but they still need professional, high-quality design to stay on course with their growth as an entity. Hiring both positions can cost as much as $130,000 in salary alone, not including health insurance, 401K, payroll, and benefits. I, as a fractional brand designer, provide the perfect middle ground, allowing businesses to tap into the creative talent they need on a consistent basis without the additional costs that an employee brings to business, which leads to a more efficient use of all resources and the client receiving boosted visual impression that is an asset to their brand and not a liability.

Another key reason to promote this model is the level of specialization it offers. By working with me, businesses can access someone with deep understanding and knowledge in branding, who can focus on crafting a cohesive visual identity without the distractions of other day-to-day responsibilities. This ensures that the brand is strategically developed and visually compelling, which can make a significant difference in the company’s market presence and customer engagement.

Fractional services also provide a unique opportunity for businesses to scale their branding efforts as needed. Whether a company is launching a new product, rebranding, or entering new markets, having access to a skilled designer who can also promote the business on social media on a fractional basis ensures they can meet design needs without the overhead of a full-time employee. This flexibility is invaluable for companies aiming to remain agile and responsive to market demands.

Therefore, I invite businesses with 5-30 employees and non-proft organizations with 15-30 employees who need continual time, devotion, and advancement of their branding, presence, and promotion as the fractional brand designer, to consider me and what I bring to the table to help boost the visual impression you’re leaving your target audience.